Superman

Dale Neumann March 10, 2013 ENC1101-16 Division or Analysis Essay During the Great Depression, America has faced many challenges which shook its very foundations. Out of pure creativeness Jerry Siegel and Joe Shuster created Superman A. K. A. Clark Kent, a superhero who was a sole survivor of the planet Krypton. Furthermore Clark Kent grew up with normal parents who found him during a meteor shower. As he grew older, his body started to experience superhuman strengths which lead to him defending the world from criminals.As a cultural phenomenon superman influenced the world with his heroism and all American attitude which created a sense of good in a world of misfortune and struggle. To begin with, Superman’s role in society is to defend the world from criminals and hide his identity by working at the daily planet. As Clark Kent, he falls in love with Lana Lang but she is in love with Superman. No matter how much he wants to tell her the truth about him being the infamous supe rhero, he wont jeopardize his identity for the greater good of mankind.However superman is always battling villains and is saving any citizen that are in need of rescue, no matter how hard it is . To conclude, superman’s true calling in life is to live normal and marry the woman of his dreams, but with the unnatural powers he possesses he feels obligated to protect the world instead. In addition, superman faces many obstacles and his greatest adversary is Lex Luthor. The famous villain is the only person who can defeat superman and has access to the deadly radiation called kryptonite, which can kill him in minutes.Another obstacle he faces is the vow to not kill any human again, so defeating enemy’s is that much harder. In summary, superman’s biggest obstacle in saving the planet is defeating Lex Luthor and not killing anybody no matter how hard it is. Finally, in the last episode Superman was able to accomplish his true calling and confess his love to the woman of his dreams. Superman’s true calling was to protect the World from danger, a vow he made after killing three enemy’s from his native planet kryptonite.Also he finally confessed his love to Lana Lang, something he always wanted to do since child hood. In conclusion, Superman was a symbolic figure who inspired millions, during the Great Depression. In addition, Superman gave hope to our society that there is good in this world and evil doesn’t always prevail. In the end, superman lived out his fairytale ending by confessing his love to Lana Lang and defeating his arch rival Lex Luthor, an American tale that has been repeated in so many different ways through out history.

Marketing 570 Proposal

Marketing Research Project Proposal I proposed to do my final course project on market research on service quality at Starbucks Coffee restaurants. Background on Company Beginning in 1971 with only one shop in Settle’s historic Pike Place Market for coffee and tea, Starbucks has managed to become one of the most successful companies in the world. It has become number one in the coffee industry. As of June 2012 Starbucks owns 19,763 coffee shops in 59 countries which includes 12,848 in the United States, 1,264 in Canada, 973 in Japan, 778 in Great Britain, 621 in China, 441 in South Korea, 350 in Mexico and 269 in the Philippines.Offering to its consumers’ different coffees with unique flavors, tea and beverages, including food snacks and coffee accessories Starbucks has attracted consumers and turned them into loyal customers. (Starbucks Coffee Company, 2012) Introduction Recently, the new trend that is developing is narrowed toward offering to the customer good service despite the good product. Having high service quality is accepted as one strong competitive advantage that is difficulty built but it brings high success for the company if managed properly.Service quality is following the perceptions of the customer of what he/she thinks that quality of service is about and meeting exactly their experience. So the question is what factors are there that are shaping service quality at Starbucks? Theoretical Background Service Quality Defining service quality may mainly be based on assumptions because of the intangible nature that services have. Moreover, there are many circumstances that might shape the definition of service quality differently. Brown, 1999) Despite the intangibility that describes the services, the second very important element when giving theory based on service quality is that services are heterogeneous. Presenting them varies from producer to producer or from client to client. Finally, the last characteristics describing the se rvices is the inseparability of the production and the consumption. Mainly, in most of the cases service quality arises in the duration of the process of interaction between the customer and the provider. (Berry, 1990)The latest definition for what service quality stands for according to Javadi (2011) is: â€Å"The extent to which the customer’s perceptions of service differs from his/her expectations. † Javadi (2011) has described 10 dimensions of service quality which regularly are used in constructing the customer’s opinions on services: 1. Tangibility- The appearance of the facilities where the service is provided. 2. Reliability- How consistent is the service? 3. Competence- Employees’ speed of delivering the service in the appropriate way. 4. Responsiveness- Personnel’s capabilities and skills for servicing the customer. . Courtesy- Employees’ good manners and politeness. 6. Credibility- Confidentiality and honesty of staff. 7. Securit y- 8. Access- Convenience of services. 9. Communication with the customer. 10. Understanding the customer- Perception of customers’ needs and wishes. Importance of Marketing Research for Service Quality Conducting marketing research in order to examine service quality in any business is very important, because the high service quality will bring customer satisfaction, and the customer satisfaction will create loyal customers which is a very important part for a company in order to make profits.According to Siddiqi (2010) customer satisfaction is the most important part of marketing, it connects the purchase of a product or service with the post purchase phenomena that reflects into a repeated purchase. Moreover, by managing to create repeated purchase, the loyal customer will operate as a positive word of mouth. Research Objectives 1. Examine the customer’s Starbucks experience. 2. What are the factors that are shaping service quality in Starbucks? 3. Are customers sat isfied by Starbucks’ offers? 4. Identify employees obstacles to improve service quality.Methodology The research of service quality for Starbucks will be structures in a survey questionnaire format. In order to make statistical research by using questionnaires, the formal standardized questionnaires type must be followed. Meeting the research objectives is the aim of a successful survey. For the purpose of examining the service quality in Starbucks store in the area of Northwest Indiana, 10 different closed ended questions will be used. By doing this the respondents are going to have the option of choosing from the given alternatives.By giving this kind of questionnaire the information that is going to be gathered is easier to analyze, bearing in mind that specific answers are needed for statistical research. The questions that are included are from various types such as: Dichotomous questions (influencing audience to reply with specific answers like Yes/No, True/False or Agr ee/Disagree responses). Example of questionnaire as follows: 1. Age Group & Occupation ( This will be the only open-ended question on the survey) 2. How often do you visit Starbucks? Here I would ask 1-2 times per week, 3-4 times per week and so on) 3. What products do you purchase? ( Multiple answers given to choose from) 4. Are you currently satisfied with the menu selections? 5. How satisfied are you with the cleanliness of the store? 6. How satisfied are you with the staff? 7. How convient is the locations of the Starbucks store? 8. How satisfied are you with the prices that Starbucks are currently offered? (Scale of 1-10) 9. Would you recommend Starbucks to friends and family? 10. Would you choose Starbucks over the competitors?Secondary Data Sources Much of my data will be taken from Government statistics such as population censuses, social surveys, family expenditure surveys and production statistics. I would also utilize commercial services which would show publish market re search reports and other publications that are available from a wide range of organizations that are similar to Starbucks but, this information may have a small charge for their information. Target Population My target population would consist of the working adults and college students.The reason for this target population is because these individuals are on the go every day. Many of them prefer to utilize fast food restaurants for breakfast, lunch and dinner. This population is also known as the individuals who would spend multiple dollars for cappichino, flavored coffees and pastries. This group is more technology savvy where they use cloud computing and they rather sit in coffee shops and etc. to complete work and school assignments throughout the day and establishments like Starbucks is a good source for these individuals.

Fashion Marketing and Promotion Research Proposal

Fashion Marketing and Promotion - Research Proposal Example The very nature of fashion, where change is intrinsic, gives emphasis to marketing activities " (Easey, 2008, p7). Essentially fashion marketing is composed of elements of fashion designing and marketing management which are combined together to develop a comprehensive marketing plan for fashion products. This marketing strategy and the related plan is composed of different tasks relative to the elements of promotions, advertising, retailing, branding, affiliate marketing, and distribution. In order to be a successful fashion, marketers have to be future-oriented with forecast information about the market. The fashion industry demands that in order to have an effective fashion marketing strategy, companies need to understand and identify their customers, the trends in the fashion industry as well as how the branding and the marketing of their products/ services effects the purchase behavior of the consumers. This knowledge is the main resource available to fashion marketers to develop a marketing strategy for their fashion based products and services. Marketing in the fashion industry is often difficult as the industry is very volatile with constant changes taking place in its external as well as internal environments. As a result, the approaches taken towards fashion marketing have to be adjusted and revamped in order to effectively target the latest and future trends.A corporate strategy of any company provides the overall strategy and objectives of the company along with its orientation. The factors that are related to customers and those that influence their demand are identified for the corporate strategy and employed with a competitor analysis to determine a differentiated strategy for the organization. The internal and external elements that affect the business operations and future continuity are identified and addressed in the corporate strategy along with the determination of a strategic path of business for an organization. The strategic path encompasses the policies, procedures, values, resources and the overall objectives of the organization which are explicitly depicted in the corporate strategy of any company.

Innovation and Leadership Essay Example | Topics and Well Written Essays - 4000 words

Innovation and Leadership - Essay Example They are faced with the issue of understanding the dynamics of innovation and exactly the drivers of the whole aspect. The question is not whether to innovate or not. Rather, they ask how they can successfully innovate. The most general definition of innovation is introduction of something new into any one given field (Zaccaro 2001, p.1-5). However, this is only a general definition of the aspect. Many people, depending on the field of operation understand innovation differently. The difference comes in when one is considering the change that will be introduced and the expected results. In the production field, innovation means introduction of a new product in the market. In the same line, it could also mean technological innovation to venture into a new the market. To another field, faster means of operation would dominate the definition of innovation. Despite varied means of defining innovation, there are three key terms that are never wanting in these definitions (Birnbaum 2004, p .345-370). These include the word new, movement from one state to another, and finally the translation of the idea in the organization. Innovation is about shifting from the old and ushering in something new. The success of the whole process is when the idea is translated into a good or service. Stacey (1992, p. 67-74) argue that all that an organization needs is leadership to achieve innovation (Stacey 1992, p.67-74). Theories have been developed to justify this fact. However, in this paper, I critically evaluate whether this is necessarily true. The paper goes ahead to evaluate the truth behind this theory, while at the same time going beyond its confines. Innovation in The Past Innovation can be traced from the days of state owned organizations (Arthur 1988, p.15-22; Senior & Fleming 2006, p.1-12). The state, in many countries managed the organizations, which brought about much inefficiency. The main aim for this era was to minimize the costs of production. Mass production of goo ds coupled with manipulation of demand and supply by the state owned organizations was a specialty in those days (Howells 2005, p.1-7). Their aim was not easy to achieve because of overproduction. Much as the business environment was stable, the consumer’s preference was highly ignored (Tarde 1903, p.5-7). The economists supporting this kind of an approach failed to see the gap created between the corporate and the consumer. Then change happened, and innovation was ushered into the manufacturing (Howells 2005, p.1-7. Industrialization and invention that came with it set the pace for the innovative corporate we experience today. The new means of production focused on several aspects, which were more efficient (Iordanis 2003, p.3-11; Joseph 1950, p. 17-56)). For one, the products were fewer but more specialize to fit the consumer’s preference. Secondly, the aspect of incorporating knowledge in the production would defeat the competition that constantly becoming stiff. Th irdly, the technological innovation would reduce the costs while at the same time allowing the chance for flexibility (Senior & Fleming 2006, p.1-12; Howells 2005, p.1-7). Further, there was the incorporation of services after offering the goods to the consumer. The feminism was also considered in the manufacturing. The whole aspect of invention and innovation was a major breakthrough for the consumer (Birnbaum 2004, p.345-370). The products defined the needs of the consumer and were able to tap into the market that was once ignored. The success of many organizations from then on became dependent on the ability to innovate. There are still many government owned

Evolutionists and Creationists fight over Genesis.. Explain why Term Paper

Evolutionists and Creationists fight over Genesis.. Explain why neither is correct - Term Paper Example nation of the diversity of life on planet earth and the other voicing, just as vehemently, that the origin of life lies within a divine and literal creation as lain out in the book of Genesis (Daggers 2010). However, as one might expect, due to the absolutist interpretations of both camps, there is little room left for a third path. What is most interesting with respect to this is the fact that although modern Western Christianity leaves little room for an alternate interpretation, the less common and less practiced forms of Eastern Christianity have a perfectly logical explanation for the origin of life that is neither entirely at odds with the science of evolution nor the belief in the Old Testament (Grà ¤b 2012). The key differential between Eastern and Western forms of Christianity lies in the interpretation of the Old Testament. As with most schisms and theological developments that have taken place over the millennia, the Eastern branches of Christianity most often clung to the idea that the stories related in the Old Testament were a combination of both spiritual and literal meaning (Haskell 2012). In such a way, the level fo which each and every text must be interpreted was allowed to have a degree of liberalism. As compared to their Western Christian counterparts, the Eastern branches of Christianity did not insist that each and every text represented a literal truism that must be accepted (Adelin Jà ¸rgensen 2011). Due to this level of interpretation, theories such as the theory of evolution and Christianity, at least in the Eastern Christian understanding, can readily exist at the same time. In such a way, one does not have to suspend belief in order to understand the scientific pro ofs and evidence that have been presented with regards to evolution. In the same way, one does not have to suspend faith in order to accept seemingly disjoint and/or illogical sections of the Old Testament. The key differential between Eastern and Western branches of

Communication final project Essay Example | Topics and Well Written Essays - 2500 words

Communication final project - Essay Example This essay is an attempt to summarize and apply Emory Griffin’s ideas about personal friendship and communication. If what has been mentioned above is true, it is certain that the first and most important among the fundamentals of friendship is shared personal love. Griffin specified the actual range of varied ideas of love among authors in an effort to find an equivalent broad range of understanding of the essentials of communication and mutual love in friendship. Griffin describes ‘personal love’ or what he specifically referred to as ‘intimate friendship’ as a human relationship that has â€Å"a life of its own that is greater than the separate lives of the two friends† (Griffin, 1987, 214). This definition apparently includes personal awareness by each on the other’s distinctive self-identity. It has been argued that since intimate friendship us a special type of deep-seated love, it will in fact frequently transform into deep-seated love and create desire, or love, for what the completely loved individual requires as instrumental objectives or as way to these objectives. Love will encourage actions. Griffin reminds that intimate friendship, of its essence, will be fundamental love, specifically, imbued with sentiments of love such as bliss, pleasure, sweetness, warmth, or in several instances, forgiveness and sympathy. Making friends and keeping them requires a lot of uphill struggles. Elements like acceptance, patience, understanding and love determine friendship in its best. The main thing that grows as roots to the mentioned instruments is communication; nevertheless, reminds Griffin, communication has also its limitations. Not all communication efforts can strengthen, mend, and revive broken relationships; it can also destroy a good friendship. Communication should then be used with extra caution by making use of judgment. Griffin

Integrative Research Project ( Samsung Co. ) Research proposal and

Integrative Project ( Samsung Co. ) and Plan - Research Proposal Example The research finding will be analysed using various tools like excel and SPSS and further compared to Secondary data finding related to our study topic. The research will therefore source for detail information on financial management issues that multi-national companies like Samsung experience. Budgeting for huge companies like Samsung is challenging and sometime the expenditure surpasses the intended budget or the budget fails to consider some aspect that are necessary within that fiscal year. Secondly the report will investigate how much investment the company has done on internal control system to curb various malpractices. Does the business observe the five fundamentals of the internal control system which are: management integrity, competent personnel, segregation of duties, record maintenance and safeguarding of the company assets? The last case is the investigating the company use of financial statement analysis to its benefit. Documents such as income statement, balance sheet, cash flow statement and retained earnings are important in making various financial decisions that can break or make the company. Therefore it a stud y that will help in the business evaluate the business risk involved, the company performance, the financial health of the company and finally the future prospect of business development. Such issues related to internal control system, financial analysis and Budgeting can only be done competently if the company owner ensures that: management integrity is achieved, improved communication and decision making, competent employees are assigned strategically to oversee operations. Other possible solution ways of solving the performance problem is proper record keeping and duty segregation. Therefore to carry competent and conclusive research the researcher is requesting any willing stakeholder or other interested bodies to fund the

Project management Essay Example | Topics and Well Written Essays - 250 words - 18

Project management - Essay Example 1b) The second difference is the work of Sprints that Hill describes. This is achieved through regular iterations of work, known as Sprints which enhance the product as depicted by the team. It is clear to understand that Agile enhances the churn by reducing defects and defining the product resourcefully. The team evaluated by practicing this technique to steer the direction of the product via this methodology. When a team stops and re-evaluates the direction of a project every two weeks, there’s time to steer it in another direction without spending quality time. 1c)The third difference is the change of scope that is prominent according to Hill 2.The closest role as defined in the Scrum Guide is The Project Manager itself, who must verify these deliverables are those items that have been finished. 2a)However, upon the end of implementation phase, closing a project becomes a necessary point. Closing a project requires careful analysis and often misunderstood from a project management standpoint. 2b) It is the best role because Keeping in track with their progress on day to day basis can be truly helpful in the long run. This become problematic as the project due date comes closer since many smaller tasks may not be captured in the WBS itself. One of the biggest concerns for closing a project is the end the finer details of the store. This becomes more problematic the project does not achieve optimal results. In the Scrum Master Toolkit, the 3 reasons it is supreme is because it is Agile. 3a) Agile allows organizations to harness growth, breed innovation, and define products that can be tangible and intuitive. 3b)Secondly, it allows organizations to one can prototype. Prototyping allows Agile engineers to draft an idea in a constructive manner. This allows organizations to capture interface requirements as depicted by Hill as a central mechanism. 3c)Lastly, props are used in non-tangible sense that allows Scrum Masters to excel in their

I can express in a personal letter, different feelings and can report Essay

I can express in a personal letter, different feelings and can report the news of the day making clear what in my opinion are the important aspects of an event - Essay Example The United Kingdom is on the cusp of historical change and I am here to witness it first hand thanks to your unwavering support of my academic pursuits. Without your sparkling recommendation letter to my current university, I doubt I would have been in the unique position to witness British history as I am now. As the Duke and Duchess of Cambridge begin to create their new family with Prince George, I can see that the future of the monarchy is ever bright and that I am a very lucky person to be able to witness all of these changes in the United Kingdom first hand. I will always be grateful to you for your part in helping me succeed in life. You are a unique educator and I wish there were more like you out there because I am sure there are a lot more students who were like me in the past who need your influence to help guide them during their pivotal